Ecolac
Sports Nutrition
A new packaging for a new era
The challenge in this project was to try to capture the values of an emerging brand such as Ecolac in its new packaging image. Redesigning with the client’s needs and possibilities in mind, with this design we managed to adapt and make a competitive, eye-catching and functional product for the end user.
Client
Ecolac
Sector
Sports & Nutrition
Activities
Packaging
Logo redesign
Analysis and research
Thinking about the fabrication
Creating new visuals,
with the same values
We designed a new packaging for the whole brand of Ecolac. The idea was to reinvent their visual image but maintaining their core values. We also designed a color palette for their specific flavours.
We designed the whole packaging having in mind the following production and fabrication.
Transparency,
ethics and innovation
Ecolac’s core values
The values of ecolac were meant to be transmitted in all of our redesigns. We tried to emulate the simplicity and the power of its nutrition products.
They have a large number of products:
– Gel energético
– Creatina
– Bebida de Electrolitos
– Bebida Isotónica
– Bebida recuperadora
– WPC y WPI
– Caseína
