The Alcachopo brand wanted to give its new restaurant an innovative and, above all, enigmatic character. For this new concept the idea was to try to emulate a vintage and classic environment as the restaurant has an antique furniture shop at the entrance. The logo had to be either for the restaurant and the furniture shop.
Food & Experiences
A restaurant that doen’s look like it
The branding for this restaurant was a bit different due to the specific type of service they offer. The restaurant, at first, seems like an old vintage furniture store, suddenly, when the customer rings the bell, a door opens and appears the restaurant.
what it looks
The packaging for the delivery food seems to be a tobacco box from the 80s and 90s. It attempts to copy the boxes that were bought and sold as contraband between different countries and cities.