«Yousan», a new way of relating to your bank
Collaboration with Banco Santander in the design and development of new digital experiences through the design of Yousan, a mobile application that aims to facilitate access to internal employee benefits. In addition to this application, a corporate video was produced to generate interest in the corporation about this new application.
Bank and finances
Logo & Graphics
Thinking about usability
An approach to the new generations
This project aims to support Banco Santander in the development and prototyping of a new internal application that aims to improve employees’ access to Santander’s benefits. To this end, the Bank proposes a series of benefits such as «Mentoring» sessions in which synergies and knowledge exchange between senior and junior employees are formed.
The app’s design reflects a new approach to an elegant, more intuitive and user-friendly interface that is more accessible to all Bank employees.
Feel the music
Some songs never go out of fashion
As a way to connect with the Bank’s internal staff, a corporate video of the application itself was produced to captivate future users. Based on the idea that music never goes out of fashion, the video reinforces the idea that people at the end of their careers still have a lot to contribute to the new generations.
Using this storytelling, the piece shows how a veteran sends this message that is physically materialised through a vintage product such as a music cassette that contains the song in the video, a song from the 80s that never went out of fashion, «Starman» by D.Bowie.